Step into the role of Adobe Target Developer at Barclays, where you will manage the setup and development of Adobe Target activities on digital channels for internal business clients across the organization. In this role, you'll be focused on growing Barclays capabilities, revenue, and overall customer engagement.
To be successful as an Adobe Target Developer, you should have experience with:
Bachelor's degree in relevant field with information technology exposure: Digital Marketing or Computer Science
Adobe Target or similar tools for testing or personalization (Adobe Target certification preferred)
Adobe Analytics or similar tools for data analytics
Familiarity with Adobe Workfront
Proficiency in web publishing skills including HTML, CSS, JQuery and JavaScript
Some other highly valued skills may include:
Ample organizational and communication skills across multiple teams
Attention to detail with analytical and problem-solving skills
Ability to work multiple projects with varying deadlines
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
This role is located in Wilmington, DE
Purpose of the role
To collaborate, nurture and drive group innovation with internal and external stakeholders to ensure the bank stays at the forefront of innovation and adapts to the rapidly changing landscape in financial services and increasing customer expectations.
Accountabilities
- Collaboration with a range of stakeholders to develop a portfolio of open innovation and strategic initiatives through experimentation, co-creation, access to innovative technology capabilities, products and services and a global innovation ecosystem.
- Development and delivery of frameworks, ideation, training and tools to build a culture of innovation and knowledge sharing to enable new and creative ideas/solutions that deliver on the bank’s strategy.
- Provision of a global platform and curated ecosystem of partners to inform strategy, drive connectivity and new insights.
- Development of the strategic capabilities and programmes for the bank to deliver on its strategy, supporting the exploration, evaluation and execution of innovation and investment opportunities.
- Management and coordination between external stakeholders/partners and the bank, to successfully deliver joint projects and initiatives.
- Deliver thought leadership and insights to inform strategic decision making and organisational readiness, in conjunction with regular research, identifying emerging technologies and trends. .
- Development and management of key metrics including key partnerships, innovation initiatives and impact through regular assessments to calculate the return on investment and identify any potential risks and issues.
Analyst Expectations
- To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
- Requires in-depth technical knowledge and experience in their assigned area of expertise
- Thorough understanding of the underlying principles and concepts within the area of expertise
- They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
- If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
- OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
- Will have an impact on the work of related teams within the area.
- Partner with other functions and business areas.
- Takes responsibility for end results of a team’s operational processing and activities.
- Escalate breaches of policies / procedure appropriately.
- Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
- Advise and influence decision making within own area of expertise.
- Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
- Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
- Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
- Make evaluative judgements based on the analysis of factual information, paying attention to detail.
- Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
- Guide and persuade team members and communicate complex / sensitive information.
- Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.


