Position Overview
Our agency client is seeking a Director / VP level CRM Strategist to lead the data-driven CRM strategy for their clients, aligning marketing communication strategy, channel solutions, and account services. 

This role will be fully remote, freelance, and around 40 hours per week for the next 2-3 months with potential to extend further.

The Strategist will lead the development, implementation, and optimization of direct marketing campaigns and audience targeting using data and analytics reporting to drive campaign, customer, and segment-level insights for continuous performance improvement.

Key Responsibilities

• Translate client needs an into analytic-based solutions that can drive strategic impact and agency value.
• Develop data-driven strategy, policies, and procedures, as well as successfully executing programs that meet or exceed expectations and drive client impact
• Develop standardized measurement solutions: service offerings and product solutions (including repeatable activities and standardized deliverables) based on client needs, team capabilities, and financial opportunity
• Work with cross discipline teams to define the KPIs and Test and Learn goals in the Project and Creative Briefs to help inform creative direction, optimization and testing strategies
• Lead cross-functional teams to drive key strategic initiatives and ensure successful execution.
• Utilize CRM and data analytics tools to gather insights and inform strategic decision-making.
• Delivered integrated data, analytics and strategy connected to Paid, Earned, Social, Search, Partnered, Owned channel activity
• Oversee the marketing automation strategy to improve customer engagement and drive growth.
• Be a trusted advisor with multiple clients and agency partners, utilizing strong collaboration skills.

Qualifications

• 7+ years of CRM experience (e.g., data management and analytics, segmentation, strategic and communications planning, direct response marketing, email, direct mail, etc.)
• Experience honing into and operating within customer journey frameworks that move customers down a path to stronger brand affinity and higher LTV
• Strong strategic thinking ability with deep understanding of digital mediums, technologies and trends 
• Proven experience with CRM systems and data analytics tools.
• Strong working knowledge of CRM and digital engagements. CRM and CDP tools management experience including marketing automation platforms (e.g., Salesforce, Adobe, Oracle, Eloqua, Marketo, etc.) a plus.
• Strong understanding of marketing automation and its impact on customer engagement.
• Excellent leadership and communication skills.
• Experience working with agencies is a plus.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

danielle.aranya@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : DA12-1828746 -- in the email subject line for your application to be considered.***

Danielle Aranya - Lead Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.



This job was first posted by Creative Circle on 11/08/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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