Job Summary
The Manager, Indirect Retail will be part of the Xfinity Retail Marketing & Merchandising team. They will be responsible for managing the development and implementation of marketing communication and related field marketing materials in support of the Branded Partner, National Retail, and Comcast Authorized Retail sales channels. Reporting to the Senior Director, Indirect Retail, this position will execute marketing campaigns, messaging, creative, merchandising and go-to-market planning in addition to serving as the day-to-day marketing point of contact for the Branded Partner sales channel. The position requires strong relationship-building skills with Divisions and Regions to drive new store awareness, governance, and marketing solutions for Indirect Retail partners. Candidate must possess strong communication and organizational skills, demonstrate flexibility to react to market changes, ability to problem solve and collaborate across a wide variety of stakeholders and thrive in a fast-paced environment. Candidate should demonstrate an understanding of strategic marketing communications and brand-centric creative requirements to ensure high performing and on-brand creative output and consistent integration across all tactics. Key skills needed include multitasking, collaboration, vendor management, creative briefing, creative acumen and budget planning.Job Description
Branded Partner Responsibilities
- Identify marketing opportunities, gaps, and solutions
- Track Branded Partner new store awareness plans including creative, budget, and timing by partnering with Division and Region marketing, sales, and Branded Partner teams
- Assist in developing and managing governance process for Branded Partner co-operative marketing efforts
- Establish and communicate Branded Partner marketing best practices across Divisions and Regions
- Collaborate with in-store marketing team on merchandising process and store type requirements
- Serve as marketing point of contact for Branded Partner sales channel
National Retail & Comcast Authorized Dealers Responsibilities
- Support the National Retail expansion pilots and growth with new business pitches and marketing support
- Manage the development, execution, and go-to-market planning of marketing toolkits and related field marketing materials, inclusive of Division acquisition offers
- Develop and maintain evergreen Xfinity merchandising for Comcast Authorized Dealers and support quarterly promotional campaigns in store
- Manage the development of creative, budget, and timeline with internal and external creative partners and print vendors to ensure timely delivery and best-in-class execution
- Develop thorough marketing campaign briefs rooted in research, proven go-to-market strategies, top-performing messaging, and the needs/priorities of the business
- Work closely with Brand and Legal to ensure compliance of all communications
- Identify vendor resources, plan for expansion, and scalability for new programs
Qualifications:
- B.A. in Marketing, Communications, Business, or other related field
- 5-7 years of marketing experience; experience partnering with sales channels a plus
- Experience in the development of advertising campaigns, project management and, agency management
- Excellent written/verbal communications skills and presentation skills
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Budget Management; Relationship Building; Field Sales Support; Creative Management; Managing Partner Relationships; Agency Management; Communication
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
