Job Description
About This Role
The Senior Manager, Payer Channel Marketing - Rare Disease is accountable for planning and executing payer and reimbursement marketing activities to support brand objectives for our neuromuscular degeneration franchise. In this role, the individual serves as a critical liaison aligning brand strategy to market access and reimbursement priorities, with the ultimate goal of optimizing the access & reimbursement process.
What You'll Do
* Lead the market access strategy and development of payer and reimbursement marketing initiatives for therapies within our rare franchise.
* Ensure alignment and coordination of Market Access & Reimbursement strategies with the US Brand teams.
* Establish value narrative and execute multichannel campaign to deliver it; liaise with Global Value & Access / HEOR teams and US Brand teams to build messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs.
* Collaborate with National/Regional Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and programs.
* Develop strategies and frameworks for access and reimbursement engagement. Develop pull/push-through strategies and tactics and roll out to the field reimbursement team effectively.
* Develop the annual brand plan from a Market Access and Reimbursement perspective, while ensuring alignment with the US brand and global teams
* Manage our vendor agency of record as well as the regulatory & legal materials review process to ensure fulfillment and execution of projects and tactics within budget.
Who You Are
You love working collaboratively across the business to design and execute solutions to complex business challenges. You are a strong communicator who can craft a strong story and deliver it in a compelling way. You are attentive to details and thrive in a fast-paced environment where you are accountable for decision-making and results.
Qualifications
* Bachelor's degree required; MBA preferred
* 5+ years pharma and/or biotech commercial experience; minimum 2 years in payer/reimbursement/patient services space
* Strong understanding of health care delivery and payment/insurance systems in the US
* Strong project management skills with the ability to independently drive projects forward, establish budgets and timelines
* Strong interpersonal skills - builds relationships by identifying common goals and engaging in a transparent, trust-building manner
* Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
* Experience of managing multiple demands and priorities on time and under business constraints
* Experience managing key commercial processes that are critical to business performance, including brand planning and positioning, value proposition development, and pricing/reimbursement strategy
Preferred Skills
* Veeva Vault experience
Additional Information
All your information will be kept confidential according to EEO guidelines.
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
