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The Coca-Cola Company
Senior Manager, Retail Sales - SpartanNash
Atlanta, GA
Apr 8, 2025
Full Job Description

This role will report to the VP, Large Store - West

We have a passion for people and building relationships is at the heart of our business. There is no better role than representing loved brands that people have grown up with. Our Account Executive roles work with our teams and clients to execute our brand strategies locally. We have powerful partnerships with our bottlers and Acosta, which help us bring our brands to life in the markets we serve. We’re seeking individuals who have a passion for our brands and building relationships across all levels of an organization.

What You’ll Do for Us

  • Work with the integrated account team to manage key aspects of the business relationship with multiple customers

  • Act as a system-wide expert on strategy, business systems, and operating philosophy of assigned customer(s)

  • Ensure a flawless execution of programs throughout the system

  • Develop annual business plan with customer, Acosta, Bottlers and system input that outline key strategies and initiatives for Coca-Cola growth within customer's management with primary focus on the warehouse route to market and BDB route to market

  • Ensure business plan and marketing activities are developed to deliver volume, profit, and customer satisfaction assurances made to all stakeholders during business acquisition and/or stewardship planning

  • Grow level of customer satisfaction, maintains win/win business relationship, leading tough negotiations, and ensures effective communication with all key buying influences

  • Manage communication/alignment with Bottler system and customer field network to ensure constant application of strategies as outlined in the annual business plan and flawless execution of programs

  • Align system resources to implement marketing and operational programs according to plan, schedule, and budget

  • Act as a system-wide customer expert to ensure that the Coca-Cola system understands customer(s) objectives, strategies, positioning, and needs and that Company programs are consistent with their needs

  • Accountable for problem solving operational or exceptional issues with customers

  • Accountable for forecasting and managing to budget to deliver the plan

  • Generate new or unique solutions and embraces new ideas that help sustain our business

Qualifications & Requirements

  • Bachelor's degree in business or related field is preferred

  • 3+ years of key account experience with a beverage/consumer packaged goods experience

  • Able to demonstrate experience in sales, persuasion, negotiating and managing a medium to large book of business

  • Must have experience in managing price package plans for customers

  • Knowledge of bottler and Acosta systems

  • Proven ability to manage needs and concerns of multiple stakeholders across various business systems with business development planning experience

  • Must possess a complex selling knowledge with proven ability to create & sell-in customer promotional programs & key initiatives

  • Self-motivated with a strong work ethic and exceptional drive for results

  • Excellent written and verbal communication skills; must be able to present data in an organized manner

  • Ability to manage and lead tough negotiations with a solutions-oriented approach

  • Direct store delivery and Nutrition sales experience is preferred

Location/Time Zone Preference: Michigan, Nebraska, Atlanta and or Midwest Remote

Travel Requirements: 50%

What We Can Do For You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

  • Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, are offered.

Skills:

Contracts; Pricing Strategies; Sales Process; Persuasion; Microsoft Office; Communication; Sales Cycle; Client Service; Key Accounts; Marketing; Negotiation; Waterfall ModelPDN-9e9f9e53-d13a-47ed-8b72-1e31cf7771a4
Job Information
Job Category:
Sales
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Senior Manager, Retail Sales - SpartanNash
The Coca-Cola Company
Atlanta, GA
Apr 8, 2025
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