Location: On site at location listed in job posting.
Summary of Position:
The Marketing Data Consultant is a member of the Marketing team, reporting to the VP, Marketing Data Enablement. This position is responsible for partnering with key stakeholders shaping and delivering data driven, integrated customer and banker experiences within the marketing technology stack and enabling data platforms. The person in this role will focus heavily on commercial banking / B2B related enablement and will serve as the main steward to advance the capabilities of commercial banking / B2B data platforms in the Marketing and Sales Enablement space. This candidate possesses a demonstrated knowledge of industry leading platforms and tools related to banking core systems, CDPs, marketing automation, digital, sales and service, CX, CRM, and personalization. The candidate is able to effectively analyze, build and distribute audiences and segments by blending with other 1st, 2nd and 3rd party platforms and data sources. This role involves designing Alteryx workflows, ETL processes, ensuring data quality, implementing consistent patterns and reusable components.
Weekly Scheduled Hours: Monday-Friday, 8am-5pm
Roles and Responsibilities:
- Partner with the Analytics, Integrated Marketing and/or Brand Strategy teams to define audience, segmentation, and measurement requirements for program and campaign delivery across multiple channels.
- Leverage available tools to build and design models and data processes to shape strategic audiences and segments for activation across channels.
- Work with cross-functional teammates to follow standard operating procedures to test and validate data processes for quality and accuracy.
- Serve as the main subject-matter expert for the Dun and Bradstreet suite of data capabilities to include RevUp ABX, Hoover’s, D&B Connect and the processes to enable data through the platform ecosystem.
- Manage data pipelines for analytics and operational use.
- Ensure data accuracy and integrity across multiple sources and systems.
- Support line of business functions and markets through mastery of business relationship management, to include banker book of business and sales process enablement through the application of quality data through CRM and other banker facing applications.
- Is a technical expert, mentor, and trainer other team members.
- Adhere to regulatory and compliance requirements for industry privacy and consent.
Related Qualities:
- 5+ years of experience in data engineering within a marketing and production environment.
- Must have strong oral and written communication skills, communicating complex findings in a clear and understandable manner
- Be customer focused on understanding and appropriately drive innovative solutions.
About Us
First Horizon Corp. (NYSE: FHN), with $82.6 billion in assets as of September 30, 2024, is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.
Benefit Highlights
• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
Corporate Diversity Commitment:
We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve. We do this by elevating equity, providing capital and counsel, and committing to excellence in everything we do.
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