VP of Marketing - Beverage Appliances & Flavor Product Lines
FULL-TIME VP POSITION
Salary: $285-$325K with 30%(+) bonus and generous relocation package if necessary
Location: Needham, MA
Hybrid Schedule: 3 days per week
Interview Process: 3 rounds, mix of virtual and in-person (will fly out top candidates if out of state)
Timeline for hire: By End of Year
This opportunity is part of an established, yet growing, organization. This is a nationwide search for the top candidates who bring their expertise of Beverage appliance lines to market.
Position Overview
The VP of Marketing will lead the strategic marketing direction for our beverage portfolio, driving brand growth and market share through innovative marketing strategies that resonate with consumers. This role requires a visionary leader who can develop and execute category marketing initiatives while overseeing the P&L for their beverage brands, ensuring alignment with their brand guidelines and consumer behavior insights.
Key Responsibilities
- Develop and implement strategic full-funnel integrated marketing plans for Beverage lines that align with overall company goals.
- Oversee P&L management for beverage brands, ensuring profitability and sustainable growth.
- Lead category marketing efforts to identify market opportunities and drive brand activation.
- Collaborate with cross-functional teams to ensure brand consistency and adherence to brand guidelines.
- Utilize consumer behavior insights to inform creative strategies and marketing campaigns.
- Foster a culture of innovation and creativity within the marketing team to develop standout campaigns.
- Monitor and analyze market trends and competitor activity to inform strategic decisions.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 15+ years of experience in marketing within the food and beverage OR Consumer Packaged Goods (CPG) industry.
- Proven experience of bringing net new beverage products to market while also expanding product lines.
- Proven track record of leading successful brand marketing initiatives.
- Strong understanding of consumer behavior and market dynamics.
- Experience managing P&L for brands, with a focus on driving growth.
- Excellent strategic thinking and creative problem-solving skills.
- Ability to lead and inspire a diverse team of marketing professionals.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
30% Bonus, paid out in March (last year was paid at 125% and this year will be 150%). 70% of the bonus is tied to company/business performance, 30% personal.
11 Holidays Annually - 9 (NY Day, Presidents' Day, Memorial Day, July 4, Product Launch Appreciation Day, Labor Day, Thanksgiving + Day After, Christmas and 2 Floating (1 cultural & religious observance, 1 volunteer day)
PTO is unlimited.
Benefits: effective day 1 of employment (Vision begins 1st day following month) and key standouts are:
Health/Dental/Vision, $300 fitness reimbursement, FSA/HSA, Care.com membership + 5 backup daycare days per year, Tuition Reimbursement, Parental Leave (14 weeks @ 100% pay for birthing parent // 4 weeks @ 100% pay for non-birthing parent), 401 with match, ESPP program, Associate Discounts, referrals and charitable donations programs.
3 Days onsite Hybrid in Needham. RELO available.
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
casey.buss@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : CB21-1825404 -- in the email subject line for your application to be considered.***
Casey Buss - Recruitment Manager
For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.
This job was first posted by Creative Circle on 10/17/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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